From Brazil to the world: why ITB China 2026 reinforces the future of international and corporate travel

International tourism is going through a moment of transformation. More connected, strategic and personalized, the sector no longer means just getting from A to B; it has become a bridge between cultures, business, experiences and global opportunities.

In this landscape, international events play an important role by bringing together professionals, companies, destinations and trends that help shape the future of travel around the world.

That is the context of ITB China 2026, one of the leading global gatherings for the international tourism market.

More than following trends, BrazTrip's presence at the event reinforces an important position: staying connected to global movements to offer increasingly complete, strategic experiences aligned with the changes in the market.

What is ITB China?

ITB China is one of the leading international trade fairs for the tourism sector, bringing together destinations, hotels, airlines, suppliers, operators and professionals from the global market.

Recognized worldwide, the ITB brand holds international fairs in several countries, such as Germany, Mexico, Singapore, China and India, and has become one of the biggest global references in travel and tourism.

The event has become an important meeting point for:
• international networking
• developing strategic partnerships
• premium tourism trends
• corporate solutions
• innovation in mobility and travel experiences

Besides connecting different markets, the fair offers a broad view of how the sector is changing, making it possible to follow new traveler demands, global trends and the evolution of tourism in recent years.

A new moment for international travel

Traveling internationally no longer means just visiting a destination. Today, the experience involves smart planning, expert support, personalization and connection with different goals — whether personal or professional.

The growth of corporate travel, international events and hybrid business-and-leisure experiences has transformed how companies and travelers relate to tourism.

In this new landscape, being present at global events makes it possible to develop a broader view of:

• the behavior of today's traveler
• premium experiences
• international logistics
• relationships between markets
• new corporate demands

Corporate travel: more strategic, human and personalized

Corporate travel has also gone through an important transformation.

Today, companies look for more than transportation. There is a growing concern with comfort, efficiency, productivity and well-being throughout the travel experience.

This includes:

• smarter itineraries
• personalized service
• easier mobility
• support throughout the journey
• integration between professional commitments and local experiences

At the same time, employees increasingly want personalized support that helps them combine business and leisure travel. After all, if you are already at the destination, taking the chance to explore it — or even to plan a family holiday strategically — seems like a good idea.

Global connections create more complete experiences

For BrazTrip, taking part in an international event such as ITB China is a strategic opportunity to strengthen relationships with suppliers, hotels, partners and destinations around the world. Our participation is supported by Embratur, which promotes this initiative and drives the presence of Brazilian tourism in international markets.

Through this global connection, BrazTrip expands its access to potential clients and partners from different countries, going beyond the Chinese market and creating new business opportunities, personalized experiences and increasingly complete solutions for corporate clients and travelers seeking expert support.

In premium tourism, curation makes all the difference — especially when combined with closeness to the international market, solid relationships with strategic suppliers and in-depth knowledge of global industry trends.

The importance of international curation

With so many options available, traveling well takes more than bookings and tickets.

International curation has become essential to turn travel into organized, seamless experiences aligned with each client's expectations.

More than following trends, BrazTrip believes in building journeys that make sense for each moment.

The future of travel has already begun

Tourism keeps evolving alongside the changes in the world. Following this global movement is essential to offer experiences that are increasingly relevant, smart and connected to new market demands.

BrazTrip's participation in ITB China 2026 reinforces exactly this commitment: broadening horizons, creating connections and continuing to develop international experiences with a strategic, close and human approach.

Because travel remains one of the most powerful ways to connect people, business and possibilities.