International tourism is undergoing a period of transformation. Now more connected, strategic, and personalized, the industry is no longer just about travel; it has become a bridge between cultures, businesses, experiences, and global opportunities.
In this context, international events play a key role by bringing together professionals, companies, destinations, and trends that help shape the future of travel around the world.
It is against this backdrop that ITB China 2026 takes place, one of the leading global events focused on the international tourism market.
More than just keeping up with trends, BrazTrip’s presence at the event underscores an important commitment: to stay connected to global trends in order to offer experiences that are increasingly comprehensive, strategic, and aligned with market changes.
What is ITB China?
ITB China is one of the leading international trade fairs for the tourism industry, bringing together destinations, hotels, airlines, suppliers, tour operators, and professionals from the global market.
Recognized worldwide, the ITB brand organizes international trade fairs in various countries, including Germany, Mexico, Singapore, China, and India, establishing itself as one of the leading global players in the tourism and travel industry.
The event has become an important gathering place for:
• International networking
• Developing strategic partnerships
• Premium tourism trends
• Corporate solutions
• Innovation in mobility and travel experiences
In addition to connecting different markets, the trade show offers a broad overview of the industry’s transformations, allowing attendees to keep pace with travelers’ new demands, global trends, and the evolution of tourism in recent years.
The New Era of International Travel
Traveling internationally is no longer just about visiting a destination. Today, the experience involves smart planning, expert support, personalization, and connecting with different goals—whether personal or professional.
The growth of business travel, international events, and hybrid business-leisure experiences has transformed the way companies and travelers engage with the tourism industry.
In this new landscape, participating in global events allows us to gain a broader perspective on:
• The behavior of the modern traveler
• Premium experiences
• International logistics
• Intermarket relationships
• New corporate demands
Corporate travel: more strategic, more human, and more personalized
Business travel has also undergone a major transformation.
Today, companies are looking for more than just transportation. There is a growing focus on comfort, efficiency, productivity, and well-being throughout the entire travel experience.
This includes:
• Smarter itineraries
• Personalized service
• Seamless mobility
• Support throughout your journey
• Balancing business commitments with local experiences
At the same time, there is a growing desire among employees for personalized support that can help them combine business and leisure travel. After all, if we’re already at our destination, taking the opportunity to explore the area or even strategically plan a family vacation seems like a good idea.
Global connections create more enriching experiences
For BrazTrip, participating in an international event such as ITB China represents a strategic opportunity to strengthen relationships with suppliers, hotels, partners, and destinations around the world. The company’s participation is supported by Embratur, the agency behind this initiative and responsible for promoting Brazilian tourism in international markets.
Through this global network, BrazTrip expands access to potential clients and partners in different countries, reaching beyond the Chinese market and creating new business opportunities, personalized experiences, and increasingly comprehensive solutions for corporate clients and travelers seeking specialized support.
In premium tourism, curation makes all the difference—especially when there is close ties to the international market, strong relationships with strategic suppliers, and in-depth knowledge of global industry trends.
The importance of international curation
With so many options available, traveling well requires more than just making reservations and booking tickets.
International curation has become essential for transforming travel into organized, seamless experiences that meet each client’s expectations.
More than just following trends, BrazTrip believes in creating journeys that are meaningful for every moment.
The future of travel has already begun
Tourism continues to evolve alongside the changes taking place in the world. Keeping pace with this global trend is essential to offering experiences that are increasingly relevant, intelligent, and aligned with new market demands.
BrazTrip’s participation in ITB China 2026 underscores precisely this commitment: to broaden horizons, forge connections, and continue developing international experiences with a strategic, hands-on, and people-centered approach.
Because travel remains one of the most powerful ways to connect people, businesses, and opportunities.
